One-third of owners prefer their pet over their kidsSeptember 11, 2019Americans certainly love their pets—in some cases, even more than their own flesh and blood.
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Pet parents more dedicated than everJune 11, 2019A new survey is showcasing everything pet owners are willing to do for their animal companions, including foregoing work and social commitments to ensure their well-being. Conducted by OnePoll in conjunction with Fuzzy Pet Health, the poll found nearly a quarter of the 2,000 participants have missed work to care for a sick pet, and withheld this information from their boss. Sixty-five percent said it was because they did not think their boss would count it as a valid reason for time off. "Time constraints are among one of the biggest hurdles for pet parents. But they don't want to cut corners when it comes to their pets' wellness," says Jess Trimble, DVM, Fuzzy Pet Health chief veterinary officer. "As a society, we've outsourced so much of the services important to making our life tick, it's time veterinary care delivered for the modern world." The survey also found: 39 percent have taken a day off to care for their pet, while a further 27 percent have worked from home to do so Three in 10 owners have canceled on their human friends to spend time with their pets 76 percent of pet owners panic when their pet swallows something …
Building trust with pet parents through digital marketingFebruary 5, 2019Pet parents come in all shapes and sizes, ages and genders, backgrounds and income levels. Yet, they all share a few common concerns that guide them as they choose a veterinarian. In addition to a convenient location and budget considerations, such as pricing and the availability of financing, pet parents put a high premium on finding a veterinarian they can trust. Why is trust so important to today's pet parents? Today's pet owners live in a world that tells them they shouldn't trust anybody. The combination of claims of "fake news," well-loved celebrities and politicians acting badly, or major corporations indulging in unethical behavior results in a public wary to take anything on faith. The benefit of the doubt has evaporated, leaving veterinarians forced to market themselves in an environment where customers do research before committing to even the smallest purchase. (Think sports drinks and snack foods.) Choosing to get health care for a pet is a high-consequence decision. Seventy-eight percent of pet owners agree a pet is a member of the family.1 In July 2018, a survey conducted by Pew Internet and American Life found more than one in five people research specific physicians and hospitals before seeking …
