#Purple Leash Project

Campaign keeps owners, pets together amidst domestic violence

October 21, 2022

Journalist and talk show host, Tamron Hall, and National Football League (NFL) athlete, James Smith-Williams, are lending their voices as advocates for the Purple Leash Project. Founded by Purina and nonprofit organization, RedRover, the national initiative aims to provide more resources and support for domestic violence survivors with pets.

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Campaign keeps owners, pets together amidst domestic violence

October 6, 2020

A movement aimed at protecting domestic abuse survivors and their pets, and preserving the human-animal bond has just received a helping hand in the form of celebrity support.

Purina donates $500k to domestic violence initiative

October 9, 2019

Purina has teamed up with rescue group RedRover on a campaign raising awareness of a dilemma faced by people and pets living with domestic violence.

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