Marketing to clients and preparing them for flea and tick preventionMay 21, 2021Some owners have trouble believing their pets can get fleas and ticks. Help them stay ahead of infestation by speaking regularly with them about prevention.
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VPN Plus+ ExclusiveCurbside dilemmas: nine tips for troubleshooting the dreaded COVID protocolFebruary 11, 2021By Patty Khuly, VMD, MBAClient communication has taken a hit during COVID. Here are nine troubleshooting tips to help get your teams through the pandemic.
What millennial pet parents want from usJanuary 5, 2021Successful veterinarians who practice in major metropolitan areas will agree millennial clients can be readily pressed into veterinary practice gemstones.
Post-pandemic social media marketing: What do you need to know?June 15, 2020As veterinary professionals continue to adjust to the new normal brought on by the pandemic, many are left wondering how they can effectively communicate with clients through social media.
Courageous conversations: Respond, don't reactFebruary 12, 2020Rather than reacting when a conflict occurs, learn productive ways to respond to sensitive conversations with coworkers, management, and/or clients.
Stand out in a crowdJanuary 7, 2020It behooves us to always keep in mind our clients also have choices. They vote by walking in our door; it’s up to us to communicate why we deserve their business.
In-store veterinary clinics more prevalentDecember 9, 2019The changing face of the pet product industry has affected clients’ overall perception of animal health care, and this might have an impact on veterinary visits.
Dealing with disruptive clientsOctober 28, 2019Disruptive clients are not necessarily angry or unruly. Sometimes, they come in a much calmer, yet needier format.
Study finds owners are humanizing their pets more and moreOctober 28, 2019Thinking about moving to the beach because your dog loves water? You're not alone. A new survey finds a pets-are-people-too mentality is influencing marketing and retail trends.
Avoid a meltdown when Dr. Popular isn't availableAugust 29, 2019A longtime client calls and requests an appointment with Dr. Popular.
