Speedier Recovery After ACL SurgeryJuly 6, 2010 The wide-open fields of doggie day care were the perfect place for Diamond to run and play with pals—until the boxer started to need some special care of her own. Danielle Mayo, Diamond’s owner, noticed the pup favoring her right hind leg, then limping and struggling to climb the stairs. Over the next few months, Diamond also showed signs of injury to her left hind leg, and it turned out she had cruciate ligament injuries to both rear legs. Geoff Campbell, DVM, owner and operator of Edinburgh Animal Hospital in Chesapeake, Va., has performed dozens of cruciate surgeries using the extracapsular/Securos technique, but never on two legs at the same time. He made an exception for Diamond to save Mayo money, to shorten Diamond’s recovery time and because he had a new tool to mitigate post-operative pain. Following is a study of the case and how Class IV laser therapy played a role in treatment planning and in post-operative recovery. Patient Diamond, a 2-year-old, 49-pound female boxer who loves to romp at the day care center for dogs where his owner works. Problem Bilateral anterior cruciate injuries. Diamond also suffered a meniscal tear …
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Learn To Profit From Social MediaJuly 6, 2010Second of two parts: Social media are evolving rapidly, and their power can help you drive more website and front-door traffic. Earning a social media audience is not difficult. It is fun and effective, but it does take time and an understanding of the tools. In order to decrease the time commitment, many veterinarians are very successfully using a trusted staff member to help them in their social media communications. To make this simple, let’s take a look at six tools that can be used to earn an audience and drive them “home.” Your Website Today, most people will visit your website before ever visiting you in person. Ninety-six percent of the predominant generation (Gen Y) has a social media profile and 71 percent of them has two or more. Consumers of all generations are joining the social media world and using the Web for research, finding recommendations and evaluating a business. The power of a great website and building a social network cannot be overstated. Consequently your home on the ’Net—your hospital website or blog—is your Web foundation. All the other audience-building activities will lead visitors there. Your Web home is where you tell …
Profit From The Social Media EvolutionJune 2, 2010First of Two Parts Whether it is communications, education, media or marketing, the world is rapidly changing. The stunning shift in the way we communicate is caused by interactive, instant and worldwide information delivery. We can call this the “new media.” This is a true evolution that is forever changing established industries and even the way we communicate with our clients. The way people obtain information is changing. Newspapers are in record decline, with daily readership down by 7 million. Television and radio advertising is down 11 percent. Where has this audience gone? Online news readers are up 30 million. Internet use is up 10 percent, and smart phone use is up 19 percent. The shift began in 2004. Almost overnight the Web became more about information sharing, collaboration and user-centered design rather than a one-way information delivery medium. The Web today, known as Web 2.0, is extremely interactive, searchable, customizable—and can fit in the palm of your hand. The devices used to access the Web have undergone an equally dramatic evolution. From desktop computers to smart phones, these devices are making it simpler and more compelling for millions of new users to enter the …
Genetics Tell An ‘Out Of Africa’ StoryJune 2, 2010 How did Charles Darwin buck the accepted theory of creation during the 1800s without the help of genetics? He was the ultimate zoologist, observer and collector. Darwin had experts analyze hundreds of fossils and thousands of animals collected during his five-year trip to South America and the Galapagos Islands aboard the Beagle (1831-36). The ship was commissioned to map the harbors and coastline of South America. Darwin spent 30 years working on his theory before publishing his revolutionary book “The Origin of the Species.” His theory challenged the world to think of evolution by natural selection over the millennia. It was widely debated before being accepted during his lifetime. This is the 150th anniversary of Darwin’s book, and this year also marks the seventh anniversary since the human genome was completed. The cat, dog and horse genomes are now also completed. These achievements allow genomic scientists to track the true “origin of the species” by probing for shared ancestral mitochondrial DNA found in ancient bones from archaeological sites around the world. The Molecular Clock It is hard to believe, as we look at today’s genetic diversity, that humans, house cats, dogs and some horses shared …
50 Years Of Collegiality On And Off SlopesMay 5, 2010 Do you have a group of friends in the profession who mentor you and whom you enjoy being with? Ever since joining one special professional group, I have not missed one winter meeting. In fact, I have scheduled my life to spend time with this group as much as possible, with perfect attendance at the winter meetings for the past 38 years. Fifty years ago, Robert M. Miller, our profession’s famous veterinary cartoonist RMM and the author of “Mind Over Miller,” organized an association for veterinarians who love to ski and learn. The first four winter meetings were held at Mammoth Lakes, Calif. The founders were Dr. Miller and the late Drs. Mil Custer, John Puckett and Robert Stansbury. The group grew every year and evolved into the Sierra Veterinary Medical Association. The SVMA has forged a colorful history of collegiality, friendship, recreation, travel and professional enrichment. Dr. Miller retired more than 20 years ago from his Conejo Valley Veterinary Hospital in Thousand Oaks, Calif. Since then, Bob and his wife, Debby, have traveled the globe, working hard with the mission to liberate horses from slavery through “Natural Horsemanship.” Go to his website, RobertMMiller.com, for details. …
We’ve Come A Long Way In 40 YearsMay 4, 2010 Back in the late 1960s, I applied for a job at three veterinary clinics, wanting to be a veterinarian. I got head shakes that said “no” and looks of pity. Once I was in veterinary school, it was obvious that women were not entirely welcome by some staff and classmates. I was the only student who was overtly upset when our pharmacology professor demonstrated seizure activity by administering a drug to a dog. After class, I approached our professor. “This is 1968,” I told him. “We have TV and film. I’d rather watch seizure activity on the screen so that only one dog would have to be subjected to this. Here we are in vet school to save animals and we feel horrible to see this type of unnecessary live demonstration.” The professor replied that he hated that particular class and that it was getting more difficult for him every year. He said he would film the next case so future classes would not feel so badly. Was I one of the first animal welfarists back then? Now, women are the majority in every U.S. veterinary school and ethical concern for animal welfare is standard procedure. …
Beyond Scalpels: Surgical SubstitutesMay 4, 2010 Veterinarians generally agree that the ability of laser surgery and electrosurgery to control hemorrhaging during surgery is among the benefits that make the technologies superior to the scalpel. Still, the price of the units, marketing and maintenance concerns delay some practitioners from becoming consumers. “Many veterinarians still use a scalpel instead of a laser or radiosurgery,” says Robert Slobody, DVM, of Meadowlands Veterinary Center in Willoughby, Ohio. “Scalpels are cheap and they work, but the veterinarians who stay with the scalpel exclusively don’t realize they can get their money back in little time using laser or electrosurgery and create practice revenue while enhancing the level of care for patients.” Any high-tech unit is a substantial financial investment, so there’s a lot to consider before making a purchase. Considering which procedures you’d use laser or radiosurgery for is a starting point. The type of animals operated on and your level of comfort with the technology are additional considerations. Veterinarians who have invested in these modalities suggest that a buyer learn how to use them before making the purchase and then create a marketing plan. “The success or failure of these technologies largely depends on technique,” says …
Staff Training Opportunities More Abundant And FlexibleApril 12, 2010 In the day-to-day bustle of veterinary clinics, staff training and education often get pushed aside because of a lack of time and resources. But myriad opportunities are available today for clinics to educate their staffs at a pace and price that suits everyone’s needs. Mark Stephenson, DVM, president of Lifelearn Inc. of Guelph, Ontario, notes that learning options “range from independent reading of journals and textbooks to attending local, regional and national veterinary conferences that include tracks for all types of paraprofessionals, including receptionists and animal health technicians.” Computer Learning E-learning has increased dramatically over the past five to 10 years as well, Dr. Stephenson says. Sources range from DVDs to websites. “Most people equate e-learning to online learning; however e-learning really encompasses any learning that is computer based,” Stephenson says. Over the years, this has evolved from CD-ROMs to Web-based learning and educational applications for PDAs and smart phones. David Grant, DVM, president of Animal Care Technologies in Denton, Texas, says standardized training programs—in which every staff member participates in a clearly defined learning path—have long been key to successful businesses. “One of the most profound changes to occur in veterinary staff …
Buy With ConfidenceApril 9, 2010 Veterinary trade shows are like shopping malls. Making a purchase based on desire alone is easy when every gadget and high-tech device seems to shout, “Buy me!” But those in the know advise making a list and checking it twice. A lot of planning needs to go into a major purchase long before a contract is signed or a credit card is run. Big Spender Robin Downing, DVM, estimates that she has spent about $1 million on equipment since 1992, shortly after buying her Windsor, Colo., practice. Among her purchases: • Two anesthesia machines with isoflurane vaporizers • Sevoflurane vaporizers to upgrade from isoflurane • Doppler blood pressure machines • Electric, stainless steel lift table on wheels (doubles as gurney) • Medium-capacity autoclave • Three single recessed X-ray viewboxes • Double recessed X-ray viewbox • CO2 surgical laser plus evacuation vacuum • Complete in-house lab (1994) •
Healed Hot Spot Turns Skeptic AroundMarch 4, 2010 Brandy Ellis, DVM, had heard laser therapy touted as a cure-all, which only fueled her skepticism that the technological advance might be all hype and no help with her day-to-day delivery of veterinary care. Then the clinic at which she works in Olive Branch, Miss., added a Companion Therapy Class IV laser, and she got a chance to test it. At first she and her colleague, Ruth Wilburn, DVM, used the laser to speed healing of incisions and to relieve post-operative pain. Then they found it was effective in treating back and muscle injuries. “We got a huge response in cases that had not previously responded to conventional methods,” Dr. Ellis says. So when client Pete Caldwell brought in Buddy, his German shepherd mix, because of an acute case of lick granuloma, she had laser therapy in the back of her mind. When the hot spot didn’t respond to oral and topical treatments, the laser moved front and center. The success enjoyed in this case has helped convert Ellis and her client into laser therapy believers. “I couldn’t be happier with the way things turned out,” says Caldwell, a Memphis, Tenn., resident. “For a …
