Marketing to clients and preparing them for flea and tick preventionMay 21, 2021Some owners have trouble believing their pets can get fleas and ticks. Help them stay ahead of infestation by speaking regularly with them about prevention.
SPONSORED CONTENTStart Treating Canine MMVD Patients at Stage B2Learn about early treatment with pimobendan for canine Stage B2 preclinical MMVD patients. + Learn More
Dogs can alert human risk to Lyme diseaseMay 27, 2019Health-care providers can now use dogs as a way to measure human risk for Lyme disease, according to a study by Companion Animal Parasite Council (CAPC). "This research shows how man's best friend continues to safeguard humans as a sentinel to alert humans where they are at greatest risk for Lyme disease," says CAPC executive director, Christopher Carpenter, DVM. "The model established in this research breaks new ground to give residents, travelers, and health-care providers a county-level map to help them identify areas of risk across the country." Through the study, researchers quantified the relationship between canine seroprevalence for the disease-causing bacterium, Borrelia burgdorferi, and Lyme disease in humans. Seroprevalence is used to calculate the number of dogs testing positive among all tested dogs within a county. The study showed a correlation between human incidence and dog seroprevalence. According to researchers, they were able to study more than seven years of nationwide canine diagnostic data as a result of dogs being tested annually for exposure to Borrelia burgdorferi. The collected data represented more than 400 million data points, which is usually difficult to obtain when looking directly at ticks and the environment. "By combining sophisticated statistical modeling with this …
Merck Animal Health, NEADS launch educational service dog campaignMay 22, 2019A new educational campaign highlights the importance of keeping service dogs healthy from fleas and ticks. Through Bravecto Cares, Merck Animal Health will donate a portion of every Bravecto sale to National Education for Assistance Dog Services (NEADS) World Class Service Dogs from now until June 30. The funds raised will be used to support the training of NEADS Service Dogs. "Merck Animal Health knows how important it is to protect our pets, especially those that work for us," says Mark Pelham, DVM, companion animal professional services, Merck Animal Health. "More than just a nuisance, fleas and ticks can carry illness, such as Lyme disease, to our pets and our families. We are proud to collaborate with NEADS, an organization that shares our dedication to keeping pets healthy as part of their extensive service dog training program." According to NEADS, being in top health is a major factor for a world-class service dog. "The health of our dogs is as important as their task training—if they are not at optimal health, they will not be at ideal performance and can potentially put their handlers at risk," says Cathy Zemaitis, NEADS director of development. As part of the campaign, Merck is …
Keep more flea and tick preventive purchases in-clinicMarch 20, 2019When pet owners needed to purchase parasite control products, they traditionally went to their local veterinarian. However, the influx of retail businesses (both online and brick and mortar) competing in this market has created a financial feasting frenzy on clinic profits. "We have moved from having a near monopoly on the sale of flea/tick products to the current situation where less than half of clients are now purchasing their flea/tick products from their veterinarian," says Lowell Ackerman, DVM, DACVD, an independent consultant, author, and lecturer. In most veterinary hospitals, pharmaceuticals represent 25 to 30 percent of revenue, according to Dr. Ackerman. As the bulk of that revenue comes from the sale of parasite control products, this "erosion" of sales is both significant and troubling. Reel 'em back in Reasons as to why pet owners have strayed beyond home base varies. Cost, convenience, and just not knowing the benefits of purchasing from their veterinarian are examples. When it comes to product pricing, veterinarians need to be competitive, but they don't need to be the low-price leader, according to Ackerman. "Clients see most noninjectable parasite control products as commodities, and it is easy for them to compare prices across different sources," …
How to take care of itchy petsMay 18, 2017he evolution of flea and tick control has been impressive, while therapeutic options for allergic dermatitis—atopic dermatitis in particular—have made significant strides.
New parasiticide from Ceva: Catego for CatsNovember 14, 2016Ceva Animal Health has launched its second flea killer for cats with the introduction of Catego.
Bravecto topical approved for cats, dogsJuly 26, 2016Merck Animal Health is preparing a feline version of Bravecto, a two-year-old flea and tick preventive for dogs. The Madison, N.J., company reported that the new spot-on medication, Bravecto Topical, earned U.S. Food and Drug Administration approval and should go on sale later this year.
