Support veterinary clients' supplemental endeavorsAugust 16, 2017As pet owners become increasing proactive when it comes to their pets’ health, one category that surfaces regularly during veterinary exam room discussions is supplements.
SPONSORED CONTENTAre Your Patients Fully Protected?Fleas, ticks, heartworms, and intestinal parasites—dogs face multiple threats. See how a multi-parasite approach can offer your patients a broad range of protection. + Learn More
How to talk to owners of obese pets for better patient resultsAugust 9, 2017A common misperception exists among veterinary professionals that addressing a pet’s obesity will offend a pet owner with obesity. This falsehood prevents many veterinarians from initiating a vital medical conversation, resulting in the avoidable suffering of untold millions of pets and owners spending countless millions in preventable pet care costs.
Beyond the Belly: The health consequences of pet obesityJuly 27, 2017During the past 20 years, I’ve heard all the clever wordplay: “Pet obesity is a huge problem!” “The number of overweight pets is growing!” “Obesity rates continue to expand!” “Weight-related medical bills are stretching pet owners’ budgets!”
How vets play a role in pet supplement market growthJuly 24, 2017Pet supplements are a lucrative part of the U.S. pet industry, racking up hundreds of millions of dollars in retail sales while helping to keep the “pets as family” trend at the forefront of the public consciousness via products that often mimic human fare.
How equine veterinarians can help demystify horse nutritionJune 14, 2017For many horse owners, perhaps nothing is more confusing than trying to figure out the “best” way to feed their horse(s). They are confronted with a seemingly endless array of do’s, don’ts, can’ts and musts that can make feeding a confusing and expensive task.
How to care for senior horsesApril 19, 2017Increasingly, as they age, horses are being kept as companion animals. (Horses can live well into their 30s, depending on many factors, including their level of care.) In fact, they are being kept longer and longer—in some cases past the time where they can engage in equestrian activities.
Veterinary advisory board to work with Blue Buffalo on advancing therapeutic nutritionJanuary 25, 2017Blue Buffalo announced the formation of an on-going veterinary advisory board to provide input on natural, therapeutic nutritional advances. The group of advisors will also focus on Blue Buffalo-sponsored scientific research and evidence-based treatments.
Vets work to declare pet obesity a diseaseJanuary 9, 2017Is obesity a disease? The American Medical Association officially recognized human obesity as such in 2013. In veterinary medicine, the answer is “no”—for now.
What you need to know about omega-3 fatty acid supplements for horsesOctober 17, 2016Some say beauty is only skin deep, and that beauty is in the eye of the beholder. But what horse lover doesn’t notice (and perhaps drool a little) when confronted with another horse on the course with way healthier skin than their own horse’s and a coat so dazzling it's nearly blinding?
Food for thought about pet nutritionSeptember 15, 2016Clients relying on internet sources and word of mouth get confused about pet nutrition and health, but veterinarians can be a trustworthy voice of reason.