World Veterinary Day theme promotes sustainable developmentMarch 19, 2018 The World Veterinary Association (WVA) announced that the theme of World Veterinary Day 2018, April 28, is "The role of the veterinary profession in sustainable development to improve livelihoods, food security, and safety." The WVA created World Veterinary Day in 2000 as an annual celebration of the veterinary profession, falling on the last Saturday of April. Each year, the WVA and World Organisation for Animal Health (OIE) choose a theme. The AVMA and food security Among its recent efforts in food security, the American Veterinary Medical Association hosted the Global Food Security Summit, Feb. 9-11, 2017, in Washington, D.C. More than a hundred people attended, including representatives from humanitarian and intergovernmental organizations involved with food development. The AVMA Committee on International Veterinary Affairs is developing recommendations for future action by the AVMA to continue the association's involvement in global food security. The WVA and OIE confer the World Veterinary Day Award for the best contribution to the annual theme by a WVA member association working alone or with other veterinary groups. In 2017, the theme of World Veterinary Day was "Antimicrobial Resistance—From Awareness to Action." The National Council of …
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Are you missing pet health communication opportunities with your clients?March 19, 2018Pet owners don't always get the full message that veterinary teams think they're communicating, according to a Partners for Healthy Pets (PHP) study presented during an American Animal Hospital Association session at VMX Veterinary Meeting & Expo in Orlando, Fla. The study compiled responses from surveys of 1,193 practice staff members, 833 dog owners, and 527 cat owners from April 2012 through June 2017. Practices have an opportunity to better communicate not only what is being done during a preventive examination but also how the examination benefits the pet, according to the study. Among the findings About 45 percent of dog owners and 30 percent of cat owners believed that a pain assessment was discussed or performed at their pet's most recent checkup When staff members were asked whether a pain assessment is typically performed at every examination during a visit for preventive care, 73 percent said yes for dogs, and 68 percent said yes for cats About 95 percent of staff members indicated that a dental exam is typically performed at every preventive care visit About 77 percent of dog owners and 78 percent of cat owners believed a dental examination was discussed …
AVMA, AAVMC summit to examine well-being strategies for veterinariansMarch 16, 2018The AVMA has teamed with the Association of American Veterinary Medical Colleges and Zoetis to host the 2018 Veterinary Wellbeing Summit profession-wide meeting to join experts from inside and outside of the veterinary community to address vital well-being strategies for the profession. The summit is scheduled for April 15-17 outside Chicago. The summit will cover a range of topics including the link between culture and well-being, the importance of boundary setting, addressing the perfectionism code, and the business case for well-being. Many of the sessions will offer a look at real-life scenarios, such as examples of successful well-being programs in various work environments, personal obstacles and success stories, and lessons learned. The goal of the summit is to provide practical resources and strategies to enable participants ranging from academicians, students, and practitioners to establish a culture of well-being in their workplace and throughout the profession. Presenters will share healthy tips and strategies that can be implemented at a personal or professional level, by anyone at any time, no matter the organization size or career stage. The summit also offers attendees: An introduction to the nine dimensions of well-being and how professionals can influence each one 100 healthy tips to implement …
AVMF provides $25,000 in disaster relief to Montana tribal nationsMarch 16, 2018The American Veterinary Medical Foundation (AVMF) announced that it has given a $25,000 grant to support Montana reservations in need of hay due to the impact of recent winter storms. The grant will go toward replenishing hay supplies to help thousands of cattle and horses in the Fort Belknap, Northern Cheyenne, and Blackfeet tribal reservations. These tribes have reported more than 150 livestock deaths due to the extreme cold and record amounts of snowfall. This winter's hay shortages were compounded by Montana's drought last summer and the wildfires that damaged more than one million acres in the state during the fall of 2017. "The weather events we've had over the past several months have really strained feed resources here in Montana," said Ben Thomas, Montana Dept. of Agriculture director. "We are grateful for the assistance of our national and international partners in helping these communities during their times of need." The hay will help cover five days of food for the animals in each tribe; after that, the tribes should be out of their emergency operations period and be able to restore access to their hay stores or purchase hay from elsewhere in Montana. "We're pleased to be able provide this grant …
AAVMC learning program aims to improve veterinary medical educationMarch 16, 2018A new competency-based veterinary education (CBVE) program that aims to improve veterinary medical education and quality assurance was introduced during the recent conference of the Association of American Veterinary Medical Colleges (AAVMC). The program is an outcomes-based, learner-centered approach to veterinary medical education that uses a shared framework and language to help ensure that all veterinary medical college students graduate with competencies that enable them to be successful from their first day as independent veterinarians, according to AAVMC. "This framework, which represents the latest pedagogical thinking and best practices, lays the foundation for colleges and schools to develop competency-based education," said Andrew T. Maccabe, DVM, JD, AAVMC CEO, noting that the CBVE program is one of the most substantial pedagogical initiatives ever undertaken by the AAVMC. "Colleges and schools will benefit from a common language and a more comprehensive picture of graduate outcomes based upon evidenced-based criteria and agreed-upon standards from some of veterinary medicine's best educators and the latest research," he added. "It's not a final product, but a first step in a journey of co-creation." The framework outlines a series of competencies that are core as well as sub-competencies that veterinary medical colleges can …
UC Davis performs total hip replacement on champion show dogMarch 16, 2018Swiss Star's Chasing Moonbeams, aka Luna, a 1-year-old female Bernese mountain dog, recently jumped out of the window of a moving car. After Luna immediately showed lameness in her pelvic limb, co-owner Mary Beam had her examined. X-rays showed a break in the head of Luna's right femur, so she was referred to a local veterinary surgeon. After discovering that Luna was a champion show dog, the surgeon suggested Beam take her to see orthopedic surgeon Denis Marcellin-Little, DEDV, DACVS, DECVS, at the University of California Davis veterinary hospital. Dr. Marcellin-Little discussed three options for Luna. Option one included medical management with cage rest and pain medication, to let the hip heal on its own. However, this option brought an increased risk of persistent hip joint instability and osteoarthritis. Option two was a femoral head osteotomy, a surgery that would relieve the pain and discomfort, but involved a high risk of causing an abnormal gait. Beam chose option three, a total hip replacement. This more-involved surgery would give Luna the best chance of returning to a normal gait and preventing osteoarthritis in the long term. After serving on the faculty at North Carolina State University for 23 years, Marcellin-Little …
Make Facebook social media work for your veterinary clinicMarch 15, 2018Social media is an important tool for any business today, including veterinary medicine. According to Statista, more than 81 percent of the U.S. population has at least one social media account. Importantly, 68 percent of U.S. adults use Facebook, and of that group, 74 percent of them access Facebook daily. When Americans access their Facebook accounts, they spend nearly 20 minutes per session on the platform. Facebook continues to dominate the social media space. Here are the numbers of users on popular social media platform as reported by Statista: Facebook: 2.1 billion YouTube: 1.5 billion Instagram: 800 million Twitter: 330 million LinkedIn: 260 million SnapChat: 255 million Pinterest: 200 million Approximately 90 percent of the people who use many of these other social media platforms also use Facebook. As most veterinary practices have limited time and resources to devote to their communications and marketing efforts, Facebook should be their social media platform of choice. Communications/marketing plans To be most effective, Facebook and other social media activities should be just one part of a comprehensive communications and marketing plan. Other tools should include electronic newsletters, brochures, community activities, an engaging website, and more. All of these …
AHI studies economic, social contributions of animal health industryMarch 15, 2018The Animal Health Institute has released its findings from a first-of-its-kind study into the economic and social contributions of the animal health industry, which also covers household pets. The report examines the role the companies that produce pharmaceuticals, vaccines, and flea and tick products play in the U.S. economy and beyond. Key report findings include: Household Pets – More than 67 percent of American households, or 84.6 million, own nearly 400 million companion animals. This includes dogs, cats, horses, birds, fish, horses, and more. Pets by Type – Nearly half of pet-owning households include a dog while over one-third own a cat, for a total of 89.7 million dogs and 94.2 million cats. There are between 100,000 and 200,000 service animals, including those who assist the blind and disabled (but not including police, forensic, or military dogs). Almost all—95 percent—of dog and cat owners view their pets as members of their family. Spending on Pets – Americans spent more than $75.5 billion on their pets in 2016, with an average total household spend of $892 on pet food, veterinary services, supplies, and other services. As pet owners look for solutions to increase the length and quality of life for …
Pet insurer Nationwide reveals annual cost of common health conditionsMarch 15, 2018Nationwide members spent more than $96 million in veterinary care last year to treat the top 10 most common medical conditions affecting their dogs and cats, according to the pet health insurer. Based on more than 1.4 million pet insurance claims submitted to the company last year for more than 650,000 insured pets, Nationwide has identified the top 10 medical conditions affecting dogs and cats (and their associated costs). Top 10 most common medical conditions for dogs Atopic or allergic dermatitis – average cost to treat: $255 Otitis externa – average cost to treat: $172 Benign skin neoplasia – average cost to treat: $377 Pyoderma – average cost to treat: $128 Enteropathy – average cost to treat: $175 Gastropathy Degenerative arthritis Periodontitis/Tooth infection – average cost to treat: $400 Cystitis or urinary tract infection Anal gland sacculitis/Expression Top 10 most common medical conditions for cats Cystitis or urinary tract disease – average cost to treat: $495 Periodontitis/Tooth infection – average cost to treat: $434 Gastropathy – average cost to treat: $334 Renal disease or failure – average cost to treat: $649 Enteropathy – average cost to treat: $221 Hyperthyroidism Feline upper respiratory infection Diabetes mellitus …
US pet industry sales reach $86 billion, growth projectedMarch 14, 2018The U.S. pet industry continues along a healthy growth trajectory, with overall sales of pet products and services rising almost 5 percent last year. Burgeoning online sales and strong numbers in veterinary services and pet food contributed to the advancement of the market, which Rockville, Md.-based market research firm Packaged Facts estimates at $86 billion in the brand new report U.S. Pet Market Outlook, 2018-2019. Sales of retail channel pet food made it the largest pet category with 39 percent of the market. The 5 percent growth experienced by pet food in 2017 matches that of 2016, with online sales as the foremost growth channel. Growing even faster were veterinary services, which now represent 31 percent of the market. Retail channel pet supplies came in third. Meanwhile, the industry's smallest category, nonmedical pet services, grew 5 percent in 2017. Continuing the trend of channel migration, the pet food and pet supply retail channels are experiencing much of their growth outside of the core mass-market and pet specialty channels, namely online, where annual percentage sales gains have been in the mid double digits. Both channels are feeling the e-commerce heat, with big-box pet specialty especially hard hit even …
