Mars Petcare’s research institute rebranding reflects pet science focusDecember 4, 2019After more than 50 years of operations, Mars Petcare’s U.K. research division, Waltham Centre for Pet Nutrition, will now be known as Waltham Petcare Science Institute.
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Covetrus signs deal with Mars Petcare for exclusive dental health and medication productsMay 8, 2019Covetrus is now the exclusive supplier of Mars Petcare’s Greenies Dental Treats and Pill Pockets. The deal allows veterinarians to purchase the products for both their in-clinic and ecommerce/auto-ship channels, helping to differentiate themselves from online competitors. “With our customer reach, differentiated go-to-market strategy, and our industry-leading service organization, Covetrus is uniquely suited to partner with Mars Petcare to drive increased adoption of dental health solutions and medication administration tools for our customers and …
Mars Petcare introduces new division focusing on collaborationApril 9, 2019Mars Petcare has announced the launch of Kinship, a collaboration platform for start-ups, veterinarians, and industry collaborators that provides them access to data, science, and industry expertise. “We’re excited about our new global division, Kinship, becoming a unique collaboration platform for entrepreneurs and innovators to create new products and services delivering on our purpose: a better world for pets,” says Mars Petcare president, Poul Weihrauch. “There are extraordinary opportunities in data, science, and connected …
Mars Petcare named WSAVA diamond partnerJanuary 24, 2019Mars Petcare has entered into a partnership with the World Small Animal Veterinary Association (WSAVA).
MyCatDNA analysis aims to breed healthier catsJune 21, 2018MyCatDNA test, a new feline DNA test from Wisdom Health, a division of Mars Petcare, is designed to help veterinarians and breeders maintain the health and wellness of cats from a genetic level. MyCatDNA test, also known as the Optimal Selection Feline test in North America, provides insight into an individual cat’s unique genetic makeup, allowing breeders to make more informed breeding decisions and subsequently lessen the chance of passing down inherent diseases to …
Mars veterinary reach grows with UK’s Linnaeus, Europe’s AniCuraJune 12, 2018Mars Petcare announced its plans to acquire European veterinary group AniCura. Founded in 2011 as the first merger of animal hospitals in the Nordic region, AniCura includes more than 4,000 veterinary professionals and 200 animal hospitals in seven countries across Europe, seeing two million pets every year, according to the company. Mars Petcare employs approximately 50,000 veterinary professionals and cares for more than 10 million pets annually. “Together, Mars Petcare …
Mars Petcare acquires OptiGenApril 12, 2018 Mars Petcare acquired OptiGen LLC, a DNA diagnostics company specializing in canine inherited eye disorders. Included in the acquisition are exclusive licenses to a portfolio of genetic disease tests patented in the U.S., Australia, and many countries in Europe, and an extensive biobank of more than 150,000 samples collected over 20 years representing various canine eye diseases. Moving forward these samples will be used to discover new …
Mars Petcare launches tech-enabled pet health studyApril 5, 2018Mars Petcare has announced the launch of Pet Insight Project, a three-year study of more than 200,000 dogs across the U.S. to uncover important links between pet activity, behavior, and health. Through its pet tracker business, Whistle, and Banfield Pet Hospital, Mars Petcare is looking to discover insights to enable a new era of proactive, preventive care for pets. Using machine learning, rich data …
Mars Inc. announces $100M venture fundApril 4, 2018 Pet food giant Mars Inc. announced it will invest $100 million in its new Companion Fund, which will back pet care products, tech, and services. The venture fund will be led by Ben Jacobs, CEO and co-founder of Whistle, a company that makes GPS-based location and activity trackers for pets. He joined Mars Petcare in 2016 when it acquired Whistle for $117 million. Jacobs …
