Prioritize empathy amidst COVID-19, social media strategists sayJune 29, 2020The VPN Plus+ panel of experts took on hard-to-answer pandemic-related queries in last week’s online Q & A discussion.
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Ready to reopen? How you see appointments will changeJune 25, 2020Creating structured guidelines for reopening based on local jurisdiction and safety protocols lets clients and employees feel confident you’re minimizing risks.
VPN Plus+ ExclusiveSurviving a pandemic as a veterinary professionalJune 24, 2020By Patty Khuly, VMD, MBAIf you're a veterinary professional and you feel like you're being squeezed from every direction, welcome to my pandemic-warped world. It's gotten so bad that sometimes I feel like a Cuban sandwich, all thin slices of ham, cheese, baby pork, and pickles smushed between two halves of buttered baguette, which is then compressed by an industrial press so powerful the edges of the bread burn and the cheese sizzles while the bread soaks up the excess. Further indulge my Miami metaphor by envisioning our suppliers as the bottom half and elite specialty providers as toppers. We, the tender baby pig (arguably the least equipped to tolerate the pressures), are becoming but a smear of protein. To be sure, it's delicious in the end. Nevertheless, it's still kind of sad the bread ends up with more than its share of all the butter. Culinary fantasies notwithstanding, it's clear things are getting tougher for the average veterinary practice. Increased ER income is keeping specialty services humming, while as many as a third of the practices in my area have temporarily shuttered, possibly never to reopen. This rearranged game board has given an edge to the larger, more established practices, along with …
A veterinary meditation: Sources of hope in the midst of an outbreakJune 17, 2020In uncertain times, a fundamental human tendency is to project into the future and foresee the adversity that lies ahead. Some of us go straight to catastrophe, while others experience a more nebulous dread.
Seven pet care tips for owners returning to workJune 16, 2020AVMA is asking veterinarians to remind pet owners to stay patient and attentive as they shift back into their pre-pandemic routines.
Allergies, otitis lead top 10 list of conditions during COVID-19June 15, 2020COVID-19 may have caused an upheaval for human health, but conditions for pets have largely remained the same.
Post-pandemic social media marketing: What do you need to know?June 15, 2020As veterinary professionals continue to adjust to the new normal brought on by the pandemic, many are left wondering how they can effectively communicate with clients through social media.
Rebound strategies you must implementJune 10, 2020Even though they were declared as “essential businesses,” veterinary hospitals are seeing dwindling patient visits and revenue.
Veterinary students commence despite COVID-19 restrictionsJune 1, 2020To satisfy COVID-19 social-distancing restrictions, Ross University School of Veterinary Medicine (RUSVM) recently honored its graduating class of 2020 with a virtual commencement ceremony.
Support shelters get $400k shot in the armMay 27, 2020Animal shelters impacted by COVID-19 might soon feel relief, thanks to a joint venture from Hill’s Pet Nutrition and the Association for Animal Welfare Advancement.
