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Why your front-desk team sucks
March 13, 2019Do you remember the first time you told a pet owner her dog was dying? You were sweating bullets, struggling to find the right words, and tried your best to be honest and compassionate. I’m going to have a similar conversation with you. Your front-desk team is in critical condition. If you don’t resuscitate your employees, client relationships will die. Every client interaction begins and ends with your client-care team. From the phone …
How veterinary practices can improve client retention
November 8, 2018With pet ownership reaching record-highs in the U.S, there’s plenty of opportunity for small veterinary practices to increase revenue. But many practice owners are finding it difficult to compete in an increasingly crowded marketplace.
Why practice owners should copy hotels for inspiration
April 4, 2018You’ve probably had the experience of eating out at a restaurant where the food was great but the overall experience was terrible. You were seated 30 minutes after your reservation time, the server was aloof and, at times, rude, and the kitchen got your original order wrong—and then stuck it on the bill before you pointed out the error. It doesn’t matter that the steak you ended up eating—the offering you actually paid for—was cooked …
Could your practice use a CWO?
September 11, 2017Until recently, there were: The CEO, or chief executive officer; The CFO, or chief financial officer; The CIO, or chief information officer; The CTO, or chief technology officer; And a few others (CSO, CCO, and CKO anybody*?) I recently heard of the CWO, aka Chief WOW Officer, aka Director of WOW, as Nido Qubein calls it. The businessman and motivational speaker is currently the President of High Point University, an …