VPN Plus+ Exclusive12 good ways to combat bad online reviews; or worse – a targeted attackApril 28, 2023By Patty Khuly, VMD, MBAOngoing legal action hasn’t yet stopped her. Though we have successfully barred her from the premises, she has pledged to wage war online—indefinitely. It would be piteous were it not so damaging. I keep trying to put it into perspective (this is a sick person, etc.) and offer emotional support to my associate, who is bearing the brunt of it, but it is a hard thing to have to handle amid all the other stresses of life in the veterinary trenches; and handle them we must!
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VPN Plus+ ExclusivePowerful Client Communication Through Social MediaJune 24, 2022Rhonda Bell, CVPM, CCFP, addresses how client communication is more vital than ever before but also more restricted than ever. Sharing positive news and ideas is challenging right now. Where do you begin? How do you have great communication with clients when face to face dialogue is not possible for so many? This is a great opportunity to use your practice social media platforms to communicate with clients.
When clients attack: Legal options for responding to negative social media postsMarch 16, 2021No matter how experienced the veterinarian or how diligent the treatment, some clients still leave unhappy.
VPN Plus+ ExclusiveA captive audience: The power of digital communicationOctober 20, 2020I usually get the same answer when I ask what the biggest issue in the veterinary practice is: Communication. Most, if not all, problems within a practice or any business really stems from poor communication. Poor team, poor client, or poor owner/manager communication. The effects COVID has had on communication between clients and the practice has been dramatic to say the least. So how can we connect to our disconnected clients and improve communication? How can we use our social media platforms to bring our clients into the fold of the practice all while being online? Social media can be bittersweet for many veterinary practices. The time and effort it takes to plan and post good quality content is generally the biggest and most common hurdle. Some practices have turned to keeping clients informed on changes and updates by posting to their website, but often overlook their social media pages. Last March, everyone faced a major communication hurdle and in a lot of ways, digital communication was the primary method people used to stay in touch. Veterinary practices had to pivot quickly and adopt lots of new ways of delivering patient care and good client communication. They turned to video, …
Post-pandemic social media marketing: What do you need to know?June 15, 2020As veterinary professionals continue to adjust to the new normal brought on by the pandemic, many are left wondering how they can effectively communicate with clients through social media.
Banfield makes suicide prevention training freeJanuary 7, 2020The veterinary suicide crisis is top of mind for many in the animal health industry, and a new initiative from Banfield Pet Hospital hopes to combat this issue head-on.
Trupanion goes all out for Veterinary Appreciation DayMay 16, 2019Veterinary professionals are going to feel all the love on Veterinary Appreciation Day, thanks to Trupanion's new campaign, which celebrates the work they do. Starting today, the pet medical insurance company is asking pet owners to share their veterinary hero stories on Instagram and Twitter using the hashtag #VeterinaryLove. Those tweets and Instagram posts will then be broadcasted live in New York City's Times Square on the NASDAQ Tower on Veterinary Appreciation Day, which will be held June 18. Trupanion is reminding owners to tag their veterinary office and share a special picture of their pet using the hashtag. The company will also be sharing the hero stories on its social media platforms and online.
Professionalism on social mediaFebruary 22, 2019Whether you actively use social media to market your skills or casually (as the majority of us do), every time you post on a site, you are leaving a lifelong impression. As such, what is your online outreach saying about you and your career?
Innovetive Petcare takes home marketing goldJanuary 22, 2019Innovetive Petcare, Cedar Park, Tex., was one of the big winners at the Animal Health Marketing Awards (VETTY), capturing two gold and one judges’ award for marketing work done for a couple of its clinics.
How infographics boost veterinary practices' public relations and marketingSeptember 19, 2018Although infographics have been around for a while, many people aren't clear on what they are and how to use them. An infographic is a graphic display of data, information, facts, opinions, etc., intended to organize information in a visual, easy-to-digest manner to quickly and clearly help viewers understand the message. Often, infographics include photos, illustrations, statistics, and facts. Infographics actually have been around for centuries. No doubt you've seen them throughout your lifetime, you probably just didn't realize you were looking at one. One important infographic you likely encountered during your school years is the Periodic Table of Elements. Today, many businesses use infographics to share important information. They are ideal for the veterinary industry. Several of my Chicago-area clients used an infographic to help spread the word about the highly-contagious H3N2 Canine Influenza Virus when it first hit the United States in 2015. It was used by multiple veterinary clinics, local shelters, and news media, and was shared in print and via social media. It reached an estimated 100,000 people. This infographic was so popular that one of my colleagues discovered it at a local dog park. Someone, unknown to us, had likely come across the infographic …
