10 ways to make your vet practice's website shineFebruary 20, 2017We have become ADD web users. We want instant results. We demand instant page uploads. It’s getting increasingly difficult to capture an audience for more than three seconds.
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How to talk about end-of-life care for petsFebruary 13, 2017Helping a client decide when it is time to euthanize their pet may appear to be straightforward. As medical professionals, we often view end-of-life cases from a purely clinical standpoint, but we may not take into account many nonmedical factors such as emotions, social issues, financial pressures or physical limitations.
7 low- or no-cost marketing strategies for your vet practiceFebruary 2, 2017Marketing can be an expensive venture for any veterinary practice, especially if you’re receiving fewer responses to the same promotional strategies. For hospital owners and managers trying to increase foot traffic without drastically increasing the marketing spend, here are several ways to do it.
How to operate a first-class veterinary practiceFebruary 1, 2017Listening to the on-hold phone messages, you would think that every practice offers the best patient care and state-of-the-art equipment. Yet we all know that reality is slightly different.
Why a lack of focus can ruin communication in the vet practiceFebruary 1, 2017A client is explaining her dog Crazy Doodle’s latest antics, which led to today’s visit for stitches. You nod and type detailed notes into the electronic medical record as the pet owner shares her story.
How do you feel about telemedicine? The AVMA wants to knowJanuary 24, 2017How do you feel about telemedicine? The American Veterinary Medical Association (AVMA) wants to know. They have been investigating how telemedicine could work for the veterinary industry. They sent a report to their board of directors and are now asking veterinarians for their input.
Why VCA West Coast is one of the best-equipped hospitals in the nationJanuary 18, 2017When VCA All-Care Animal Referral Center needed a bigger home, it did what a lot of veterinary practices wish they could do: It supersized. The Southern California hospital moved out of cramped quarters this past fall to a former Staples store less than a mile away.
13 ways to text your veterinary clientsJanuary 9, 2017Physicians and dentists have embraced texting as a strategy to improve patient care. A study of 3,000 chronically ill patients found that 68 percent took medications at home as directed by their physicians when they received text reminders, compared to 50 percent without texts.
Why you need to resolve to do better in 2017January 5, 2017With 2016 coming to a close, it’s time for practice owners to reflect on their hospital’s performance over the past 12 months and outline ways to improve in 2017.
How can I get my vet staff to come to work after-hours events?January 2, 2017My veterinary practice participates in lots of community events throughout the year. We’re at the local dog park, at pet shows, charity events and basically anything we find where we can promote responsible pet ownership and at the same time raise awareness of our practice.
