The amazing grace of senior petsAugust 17, 2017I think the dilemma for a lot of veterinarians is the healthy pet,” said Steven Marks, BVSc, MS, MRCVS, Dipl. ACVIM, but he wasn’t trying to be humorous in his assessment.
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10 reasons veterinary clients are afraid to say "yes"August 10, 2017Sales legend and trainer Tom Hopkins discusses 10 reasons why customers (or clients) are fearful of saying “yes” to your sales pitch (sorry, to your veterinary services) in his lecture, How to Master the Art of Selling Anything.
Why standing tall in the veterinary profession safeguards you against vulnerabilityAugust 9, 2017All of us have a story to tell about what led us to become veterinarians. For me, the thought “I want to be a veterinarian” first entered my mind about 55 years ago, when I was a 7-year-old boy living on a small farm in rural Southern Idaho.
National organization launches to support women veterinary practice ownersAugust 7, 2017Veterinary-centric finance company Calico is backing a new organization, Practice Ownership for Women (POW), to join veterinary students, practicing veterinarians, and practice owners to share knowledge, experience, and support, according to founders Courtney Post and MacKenzie Martin.
AVMA surveys base to boost practice performanceAugust 2, 2017With big-box buyouts of veterinary practices on the rise, it’s critical that veterinarians understand how the size of their practice, the ratio of technicians to veterinarians, and different business models, such as partnerships, sole owners, and shareholders, affect their clinics’ bottom lines.
The trends to watch for in the veterinary worldJuly 27, 2017Trend watching is must for those who run any type of business—and veterinary practices are no different. Some up-and-coming concepts and upstarts might seem disruptive and intimidating, but it’s better to be at the front end of the knowledge curve.
Got millennials? Why they're great in the vet practiceJuly 27, 2017Oh sigh ... we’re talking about those millennials again ... As you probably know, the subject tends to elicit more than just sighs in some veterinary circles. (Yes, expletives often are employed too.) Mostly this is because millennials, whether staff members or clients, are often perceived as entitled, self(ie)- obsessed and often just plain spoiled.
How to build a good reputation for your vet clinic onlineJuly 24, 2017Consumers form opinions about a business fast—regardless of the level of customer service provided. In fact, studies show that 68 percent of customers form an opinion of a business by reading just one to six reviews online, and that about nine out of 10 consumers determine whether they can trust a business after reading 10 or fewer online reviews.
Why wellness plans are great for your vet practiceJuly 20, 2017When Brakke Consulting conducted its Bayer Veterinary Care Usage Study in 2010-2011, it became clear that many pet owners wanted the opportunity to pay for routine veterinary service in monthly installments, according to John Volk, a senior consultant with the Dallas-based management consulting firm.
10 provisions that protect your veterinary client listJuly 20, 2017As a practice owner, you’ve done so much to get your business off the ground. You incurred debt, worked 12-hour days and made an unyielding commitment to client service.
