How veterinary teams can unleash their full potentialAugust 24, 2017Did you know you are supported in reaching your fullest potential in veterinary medicine? Veterinary team members are encouraged to design, create and find support for their careers so that each may reach new heights in job satisfaction, fulfillment and prosperity.
Education Center - SponsoredHow AI-Enabled Diagnostic Platforms are Buying Back Time for Veterinarians and Cliniciansby • Zoetis DiagnosticsIn the right context, AI yields the power to enhance clinical confidence and streamline decision-making – without replacing the human touch that defines the profession.
Iowa lawsuit shows danger of "standard" contract termsAugust 24, 2017Practice owners are routinely asked to sign commercial contracts on the spot. “This is our standard contract” or “That’s just boilerplate language” are oft-repeated lines from salespersons eager to close the deal.
Get clients off their phones and in the momentAugust 24, 2017How many times have you experienced this: While you explain your exam findings, a client’s fingers are pounding out text messages. Plenty? Well, prepare for more of the same.
Four reasons veterinary clients avoid regular checkups for their cats—and what you can do about itAugust 17, 2017In a recent survey, 92 percent of cat owners say their cat’s health is important to them, but why are only half of all American cats taken to the veterinarian by their caretakers on a regular basis.
Nomenclature nuisancesAugust 17, 2017Delve deeply into that veterinary-addled brain of yours and dig up Animal Farm by George Orwell. In this scathing satire of humanity, Orwell wrote, “All animals are equal, but some animals are more equal than others.”
10 reasons veterinary clients are afraid to say "yes"August 10, 2017Sales legend and trainer Tom Hopkins discusses 10 reasons why customers (or clients) are fearful of saying “yes” to your sales pitch (sorry, to your veterinary services) in his lecture, How to Master the Art of Selling Anything.
Why standing tall in the veterinary profession safeguards you against vulnerabilityAugust 9, 2017All of us have a story to tell about what led us to become veterinarians. For me, the thought “I want to be a veterinarian” first entered my mind about 55 years ago, when I was a 7-year-old boy living on a small farm in rural Southern Idaho.
National organization launches to support women veterinary practice ownersAugust 7, 2017Veterinary-centric finance company Calico is backing a new organization, Practice Ownership for Women (POW), to join veterinary students, practicing veterinarians, and practice owners to share knowledge, experience, and support, according to founders Courtney Post and MacKenzie Martin.
AVMA surveys base to boost practice performanceAugust 2, 2017With big-box buyouts of veterinary practices on the rise, it’s critical that veterinarians understand how the size of their practice, the ratio of technicians to veterinarians, and different business models, such as partnerships, sole owners, and shareholders, affect their clinics’ bottom lines.
The trends to watch for in the veterinary worldJuly 27, 2017Trend watching is must for those who run any type of business—and veterinary practices are no different. Some up-and-coming concepts and upstarts might seem disruptive and intimidating, but it’s better to be at the front end of the knowledge curve.
