VPN Plus+ ExclusiveA captive audience: The power of digital communicationOctober 20, 2020I usually get the same answer when I ask what the biggest issue in the veterinary practice is: Communication. Most, if not all, problems within a practice or any business really stems from poor communication. Poor team, poor client, or poor owner/manager communication. The effects COVID has had on communication between clients and the practice has been dramatic to say the least. So how can we connect to our disconnected clients and improve communication? How can we use our social media platforms to bring our clients into the fold of the practice all while being online? Social media can be bittersweet for many veterinary practices. The time and effort it takes to plan and post good quality content is generally the biggest and most common hurdle. Some practices have turned to keeping clients informed on changes and updates by posting to their website, but often overlook their social media pages. Last March, everyone faced a major communication hurdle and in a lot of ways, digital communication was the primary method people used to stay in touch. Veterinary practices had to pivot quickly and adopt lots of new ways of delivering patient care and good client communication. They turned to video, …
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Words are powerful! Choose them wiselyAugust 7, 2020Each word carries a lot of intent as it leaves your lips. Consider whether your words are building someone up or tearing them down. Be thoughtful—words are powerful.
Post-pandemic social media marketing: What do you need to know?June 15, 2020As veterinary professionals continue to adjust to the new normal brought on by the pandemic, many are left wondering how they can effectively communicate with clients through social media.
Platform bridges veterinarian-client conversations virtuallyJune 9, 2020As more and more owners turn to their computers and smartphones for advice on how to best care for their pets, it is vital to ensure the information they receive is accurate, safe, and complete.
Talking to pet owners about preventive care: A primerFebruary 25, 2020When veterinarians talk about preventive care, we typically take it to mean a host of recommendations aimed at health and longevity. Our broad range of suggestions might include dental care, exercise goals, and routine wellness visits that comprise screening tests, among other activities. However, the truth of the matter is we aren’t equally comfortable with each of these preventive care-related conversations.
Courageous conversations: Respond, don't reactFebruary 12, 2020Rather than reacting when a conflict occurs, learn productive ways to respond to sensitive conversations with coworkers, management, and/or clients.
MightyVet video explores euthanasia's effect on veterinariansFebruary 11, 2020Euthanasia takes an emotional toll on even the most seasoned animal health professionals, and an award-winning video by MightyVet hopes to spark dialogue on this issue.
Three phrases to banish from your vocabularyOctober 28, 2019Have you ever visited a foreign country and struggled to communicate because you don’t know the language?
Millennials favor friendly staff, personalized serviceSeptember 18, 2019Young pet owners are willing to spend on their pets, but their loyalty is far from free.
Need help selling services? It's all about client communicationJuly 24, 2019As independent, small-business practice owners, we are all very aware of the changes in our profession over the last 20 years and the need to search out new services or products allowing us to stay relevant and keep ahead of the competition. It is not just our neighboring clinics that can take a bite out of our profitability. Indeed, we must also keep in mind that in this information-saturated digital world, our clients are exposed to an astounding number of influences regarding pet care, all of which have a profound impact on their buying tendencies, as well as their trust in your offerings.
