Choosing CE wisely to grow your careerAugust 29, 2019It's coming down to the wire. You need a couple more continuing education (CE) credits to meet your credentialing requirements.
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Tips to help prep clients and pets for road tripsAugust 28, 2019Family road trips are fun, but making sure a pet is comfortable and safe is a big part of that. With summer winding down, families will be hitting the road to make the most of what's left of the season. To help keep stress levels down for pets and owners alike, advise clients to do a little prep work ahead of time. "Preparing for the journey is just as important as knowing what pet-friendly amenities and accommodations are available at your destination," says Jennifer Freeman, DVM, PetSmart's resident veterinarian and pet care expert. "Be sure to pack plenty of food, water, and a few familiar objects like their bed, blanket, or toys. I also recommend pet parents take their pet to the veterinarian prior to the trip to ensure their pet is up for travel." Here are some travel tips you can offer pet owners: Get a dog safety harness for the car to help keep the pet in place in case of an abrupt stop. Most harnesses clip into the car's seat belt system so they're easy to use Protect car seats with a bench seat cover, allowing the pet to stretch and relax for a comfortable ride while …
Fear Free launches shelter programAugust 27, 2019Rescued animals can now enjoy a less anxious shelter experience thanks to a new Fear Free initiative. The Fear Free Shelter Program is a free computer training course designed to help staff members and volunteers of animal shelters, rescue groups, and other animal welfare organizations to create a Fear Free experience for pets from intake to adoption and beyond. In addition, it provides resources adopters and foster homes can use to promote the emotional well-being of the pets in their care and ease the transition to a new environment. "We created the Fear Free Shelter Program to improve the experiences of animals by educating shelter personnel about the emotional needs of dogs and cats," says VPN columnist Marty Becker, DVM, founder and CEO of Fear Free. "This program will empower them to apply key concepts, strategies, and techniques designed to reduce the negative emotional states that are commonly experienced by shelter animals, including fear, anxiety, stress, and frustration." Brenda Griffin, DVM, MS, DACVIM, is lead author of the Fear Free Shelter Program. She is also co-instructor of courses in shelter medicine and animal behavior at both the University of Florida and the University of Georgia. Three board-certified veterinary behaviorists with …
Need help selling services? It's all about client communicationJuly 24, 2019As independent, small-business practice owners, we are all very aware of the changes in our profession over the last 20 years and the need to search out new services or products allowing us to stay relevant and keep ahead of the competition. It is not just our neighboring clinics that can take a bite out of our profitability. Indeed, we must also keep in mind that in this information-saturated digital world, our clients are exposed to an astounding number of influences regarding pet care, all of which have a profound impact on their buying tendencies, as well as their trust in your offerings.
The tuition-debt crisis: Who is willing to change?July 22, 2019At the end of my career, it is perplexing to look back 60 years—with what passes for the wisdom of old age—to make comparisons with the contemporary scene. To be sure, during my lifetime the veterinary profession achieved major scientific and technological progress, and survived several episodes of political and economic uncertainty. Yet, who can say there may not be worse to come? In my view, the most serious threat to the long-term prosperity of the veterinary profession is the damage now being caused by out-of-control educational costs and student debt. We seem to have lost our moral compass. By the numbers Incurring a moderate amount of educational debt to achieve a professional degree is a worthy investment; however, veterinary education has become prohibitively expensive. According to the 2018-2019 Association of American Veterinary Medical Colleges' (AAVMC's) annual report,1 the national median tuition for in-state veterinary students is $31,900 and for out-of-state students it is $52,600. The mean veterinary educational debt is $174,000. With starting salaries averaging in the low $70s, the debt-to-income ratio is approximately 2.4:1 (double the 1.2:1 figure of just a decade ago). One hesitates to invoke the hyperbole of "crisis;" however, student debt is an enormous drag, …
10 easy tricks to get more done todayJuly 16, 2019Overflowing summer appointments have you working through lunch… again. You go home exhausted and order your third pizza this week because you’re too tired to cook. Sound familiar?
Why optimize your workflow?July 15, 2019Busy veterinarians and hospital staff need every spare minute they can find. Not only that, but stretched practices must watch every penny to thrive. The good news is time- and cost-saving opportunities through automation are much more widely available than ever before.
Our biggest mistakes and the lessons we learnMay 27, 2019Is there ever a day when you don't make a mistake? Sometimes it's as tiny as Cheyletiella; other times, it looms as large as a pachyderm. A classmate and friend of mine from the Washington State University College of Veterinary Medicine Class of 1980, the late Drew Turner, DVM, had a well-known father who was a beloved pastor from a large church in Seattle. A popular Seattle Times religion columnist and a gifted speaker, the Reverend Dale Turner had a quote about mistakes that I kept inside my day planner: "It is the highest form of self-respect to admit our errors and mistakes, and make amends for them. To make a mistake is only an error in judgment, but to adhere to it when it is discovered shows infirmity of character." I recently made a major mistake. Not my first, but one of my worst, and especially egregious because of the increased awareness of the pressures our profession faces and the problems of depression and suicide. An honest mistake I'm a voracious reader and consumer of news. I forward the links to as many as a dozen pet or veterinary-related articles to my trusted decades-long communications director every day. …
Is it time we change our tune on telemedicine?May 24, 2019At some point, our profession got it into its collective head to start hating on telemedicine. Perhaps it was the image of non-veterinarians armed with third-tier vet tech degrees hunched over laptops banging out answers to questions they have no business fielding. And in their pajamas, no less! It's a mental picture my state's association—the Florida Veterinary Medical Association (FVMA)—is advancing this legislative season, as it seeks to limit telemedicine's reach into Sunshine State living rooms. And Florida is by no means alone in its quest to curb the telemedicine industry's growth. Most other state associations also are seeking a legislative solution to the perceived threat posed by online veterinary services. Telemedicine was front and center at American Veterinary Medical Association's (AVMA's) House of Delegates (HOD) meeting in January, the findings of which they'll likely present at this summer's conference in Washington, D.C. These are the best minds our profession has at its disposal, grappling with issues as fundamental as the nature of the veterinarian-client-patient-relationship (VCPR). It all comes down to the hands In its wariness of telemedicine, professional organizations like AVMA and state veterinary medical associations (VMAs) argue the definition of VCPR is at the heart of the …
Why give it away? Keep revenue in your clinicMay 24, 2019 The last 20 years have been the perfect storm for general practitioners in veterinary medicine. The combination of the loss of spay and neuter services, the migration of vaccinations to low-cost clinics, and the exit of in-clinic pharmacy and retail to online sellers has affected the businesses of general practitioners in a truly significant way. I have felt the strong impact of these changes in my own practice. Historically, my clinic's revenue from routine services constituted 80 to 90 percent of my income. Today, these services account for less than 20 percent of revenue. With these changes and these hard figures, how do we not only stay afloat during this tumultuous time, but also thrive as business owners and medical professionals? The key lies in understanding where our industry has been, the current state of the union, and where the strengths of our individual practices lie to differentiate and flourish. The internet takes a bite One of the hottest topics in veterinary medicine has been the rise of online pharmacy. 1 (800) PETMEDS was king, and the new prince is Chewy.com. Now Amazon is eyeing the throne and your clients' dollars. The online pharmacy race has left the general …
