Building trust with pet parents through digital marketingFebruary 5, 2019Pet parents come in all shapes and sizes, ages and genders, backgrounds and income levels. Yet, they all share a few common concerns that guide them as they choose a veterinarian. In addition to a convenient location and budget considerations, such as pricing and the availability of financing, pet parents put a high premium on finding a veterinarian they can trust. Why is trust so important to today's pet parents? Today's pet owners live in a world that tells them they shouldn't trust anybody. The combination of claims of "fake news," well-loved celebrities and politicians acting badly, or major corporations indulging in unethical behavior results in a public wary to take anything on faith. The benefit of the doubt has evaporated, leaving veterinarians forced to market themselves in an environment where customers do research before committing to even the smallest purchase. (Think sports drinks and snack foods.) Choosing to get health care for a pet is a high-consequence decision. Seventy-eight percent of pet owners agree a pet is a member of the family.1 In July 2018, a survey conducted by Pew Internet and American Life found more than one in five people research specific physicians and hospitals before seeking …
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Innovetive Petcare takes home marketing goldJanuary 22, 2019Innovetive Petcare, Cedar Park, Tex., was one of the big winners at the Animal Health Marketing Awards (VETTY), capturing two gold and one judges’ award for marketing work done for a couple of its clinics.
iVET360 2018 report analyzes key veterinary clinic marketing metricsOctober 8, 2018 iVET360 veterinary services company released its annual Veterinary Marketing Benchmark Report, revealing statistics and trends in veterinary marketing for 2018. In the report, the company analyzed the marketing metrics of 1,000 accredited hospitals and covered approximately 27,000 data points to highlight crucial new information for practices regarding their marketing efforts. Topics covered in the report include introducing Nextdoor as a marketing tool, stressing the importance of Google (specifically highlighting the power of Google Ads—a tool only being used by 10 percent of hospitals), proper SEO usage, all things Google My Business, and the average number of reviews a practice has across their most dependable social channels. "Along with providing marketing assistance to veterinary hospitals, our goal is to lead the way and educate the industry on the most current and relevant marketing methods," said Justin Vandeberghe, managing director of creative services at iVET360. "Hospitals often contact us looking for industry benchmarks while asking us what they should be doing, and this report outlines what that average veterinary hospital hopes to achieve." Veterinary practices can download the report and receive a complimentary digital report of their business (within 24 hours) by contacting iVET360 and providing their …
iVET360 offers risk-free marketing to veterinary practicesSeptember 24, 2018iVET360, an independently owned and operated veterinary services company, with clients in all 50 states, is offering services with no monthly contract.
How infographics boost veterinary practices' public relations and marketingSeptember 19, 2018Although infographics have been around for a while, many people aren't clear on what they are and how to use them. An infographic is a graphic display of data, information, facts, opinions, etc., intended to organize information in a visual, easy-to-digest manner to quickly and clearly help viewers understand the message. Often, infographics include photos, illustrations, statistics, and facts. Infographics actually have been around for centuries. No doubt you've seen them throughout your lifetime, you probably just didn't realize you were looking at one. One important infographic you likely encountered during your school years is the Periodic Table of Elements. Today, many businesses use infographics to share important information. They are ideal for the veterinary industry. Several of my Chicago-area clients used an infographic to help spread the word about the highly-contagious H3N2 Canine Influenza Virus when it first hit the United States in 2015. It was used by multiple veterinary clinics, local shelters, and news media, and was shared in print and via social media. It reached an estimated 100,000 people. This infographic was so popular that one of my colleagues discovered it at a local dog park. Someone, unknown to us, had likely come across the infographic …
Are you missing pet health communication opportunities with your clients?March 19, 2018Pet owners don't always get the full message that veterinary teams think they're communicating, according to a Partners for Healthy Pets (PHP) study presented during an American Animal Hospital Association session at VMX Veterinary Meeting & Expo in Orlando, Fla. The study compiled responses from surveys of 1,193 practice staff members, 833 dog owners, and 527 cat owners from April 2012 through June 2017. Practices have an opportunity to better communicate not only what is being done during a preventive examination but also how the examination benefits the pet, according to the study. Among the findings About 45 percent of dog owners and 30 percent of cat owners believed that a pain assessment was discussed or performed at their pet's most recent checkup When staff members were asked whether a pain assessment is typically performed at every examination during a visit for preventive care, 73 percent said yes for dogs, and 68 percent said yes for cats About 95 percent of staff members indicated that a dental exam is typically performed at every preventive care visit About 77 percent of dog owners and 78 percent of cat owners believed a dental examination was discussed …
Generational differences and veterinary marketingOctober 17, 2017How does marketing in veterinary medicine relate to the man best known for his contributions to the science of evolution? Well, one of Charles Darwin’s principles of natural selection is that “a population will change over time.”
How to distinguish your vet practice to attract clientsApril 25, 2017Your clinic’s 2017 veterinary marketing plan should be well underway, but if your strategies are flat, here are four unique ways to get back on track.
7 low- or no-cost marketing strategies for your vet practiceFebruary 2, 2017Marketing can be an expensive venture for any veterinary practice, especially if you’re receiving fewer responses to the same promotional strategies. For hospital owners and managers trying to increase foot traffic without drastically increasing the marketing spend, here are several ways to do it.
Marketing tips for all veterinary practitionersJune 20, 2016Bored by checks, balances and bottom lines? Got your debits and credits mixed up? Does the prospect of becoming a practice owner send you scurrying under the cramped corner counter you’ve been assigned as desk space?
